Ideological shift
Political
Ideological shift
Political
How will changes in government affect sport and recreation?
What are we seeing?
- The National Party and its coalition partners form a centre-right government, while Labour, Greens, and Te Pati Māori represent the centre-left in New Zealand's political landscape, reflecting a global left-right divide on economic and social issues (although not as marked here as it is elsewhere).
- The new coalition government has signalled a pragmatic, pro-business approach, prioritising economic growth, profitability and frontline services.
What can we expect?
- The government will prioritise fiscal discipline, efficiency in spending, and frontline public services over bureaucracy, and will use a social return on investment approach to funding and delivering social services.
- A more hands-off ‘sport for the sake of sport’ approach will be adopted, in contrast to the previous Labour government’s ‘development through sport’ emphasis on the broader societal benefits of physical activity.
- The education curriculum will focus on core subjects, and social services will be funded based on data-driven evaluations of effectiveness.
What might this mean for sport and recreation?
- Consider the need to adapt value propositions to align with new government priorities and navigate a changing policy landscape and potential cost pressures.
- Reflect on the effect of increased user-pays on the accessibility of sport and recreation.
- Be open to aligning physical education, school sport and extracurricular activities with the refocus on core academic subjects.
What questions should we be asking ourselves today?
- How can we redefine and communicate our value proposition to align with the government's priorities, and what messaging strategies will effectively convey our value to stakeholders?
- How can we position sport and recreation as a significant contributor to addressing societal challenges, and what evidence can we provide to demonstrate our positive impact?
- What opportunities exist to partner with schools to integrate sport and physical activity into the curriculum, and what resources do schools need to implement this?